Soyang Europe responds to 'boom in demand' for textile with new products

Soyang production buildingSoyang Europe has increased its wide and grand format textile offering by adding new lines to its product ranges. This comes as printers, designers and marketers 'embrace the commercial, practical and logistical benefits of printed textile over more traditional display media'.

Suitable for printing on almost any dye sub, UV or latex printer, the company’s fabrics are 'renowned for offering high quality solutions' for the indoor and outdoor display sectors in retail, exhibition and soft signage.

Soyang Europe’s managing director, Mark Mashiter explains the current boom in textile: “Creating a large exhibition stand, or a huge retail display from 'traditional' printable materials, PVC banner, rigid board or vinyl, for example, will deliver a very good result but with considerably higher transportation costs than textile. Traditional materials can also be heavy and awkward to handle and however well they're packed, the risk of costly damage is high. A textile graphic on the other hand will fold up into a mailing bag and can be easily installed by one or two people with only minimal training.”

Soyang Europe is the exclusive UK distributor for Endutex, which offers a range of European-manufactured front and backlit graphics; mesh; seamless wallcoverings; and flags and canvases, such as PVC and acrylic coated polyester products, typically printable with UV ink.

The Aurich Textilien range from Germany includes knitted and woven dye sub fabrics, backlit, decorative display, mesh and flag. Impact Prime is one of the 'best sellers'; a backlit, which prints 'beautifully' using the direct dye sublimation process, without any pin-holing – a key requirement for any high quality light box installation.

But the biggest news from the company is the 'substantial growth' in its own So-Tex range. Tim Egerton, Soyang’s Sales Manager for Textile Products said: “Our closeness to the end user and a real understanding of customer needs and expectations, enables us to bring ideas and product development to the table. Soyang Technologies in China has recently invested heavily in new premises, providing over 66,000sq metres of usable production and storage space, packed with state-of-the-art manufacturing technology, as they focus on delivering a wider choice of European-quality textile media at affordable prices.

Soyang Lightbox

“Retail chains that aren’t embracing textile run the risk of customers finding the shopping experience in their stores a lot less appealing. In addition to these creative benefits and all the logistical advantages, the ease and regularity with which the message can be changed is likely to create additional revenue opportunities.”

Soyang Europe is also seeing a significant shift towards the use of textile in the exterior signage sector too. “The technical benefits of using textile are a big factor when it comes to building wraps, soft signage and event branding,” says Egerton.

“Minimal rigging and anchorage, coupled with a reduction in wind loading by the use of perforated textiles, whilst still ensuring stability and safety of the installation, has major cost and time benefits.”

Soyang Europe’s textile ranges are available on next day delivery from the 1.3 million square metres of material that the company holds in stock at its recently opened distribution centre in Lancashire.

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New product supplier to the UK

A Tider PVC banner showing image of woman wearing a hatTider, who supply products such as PVC banners; inkjet media and textiles; and displays to the sign market in Europe, have launched their range in the UK. According to them, since September 2013 they have begun to make a big impact on sales in the UK market.

Tider is 'constantly expanding' its range. It specialises in product search and development for the sign market sector. The company has a logistical base in China and its experts there carry out the task with 'great skill and knowledge'. Quality control is present at every stage of production, to guarantee 'quality' and meeting the safety standards of REACH.

In 2006, Tider was established in the Netherlands, and the company has come a long way in the seven year period that followed. Despite fierce competition, Tider's market has 'expanded considerably' throughout Europe. All Tider products are imported directly by the company and are distributed directly to the print, sign and advertising field. This enables Tider to offer an 'unbeatable pricing strategy' to the market.

Tider says: "We intend to become a major supplier for sign makers in Britain as we have already done in the Netherlands, Belgium, Germany, etc. We have built up a respected name in the business in Europe and our reputation is our calling card. All the signs are good and we know that with our particular mix of talent and hard work that British clients will profit from our success and imagination."

According to Ms. Sophie Jiang, Director of Tider, the company has various products which, their research has found are especially popular in the UK, such as Rollup TC-5, PE Banner TP-170 and PVC Banner FT-440.
www.tidersign.com

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More Hotmask products for heat transfer applications

Hotmask being applied to the printed media Applying the graphic on to the garment, ensuring that the fabric is smooth and free of creases or folds. Pressing the graphic using a heat press Removing the Hotmask.

R Tape Europe has extended its range of Hotmask products with the full series now available.

Hotmask are 75 micron PET application and protection tapes used for heat transfer applications on textiles. They have a removable heat resistant modified acrylic adhesive that's specially formulated for heat transfer without leaving adhesive residue after transfer.

Both self-wound and linered versions are available and there's a choice of three different tack levels to suit the different properties of various textile transfer materials. For example, there's a high tack option for flock films and low and medium tack options for polyurethanes and vinyls.

When used as an aid for the alignment of text and printed graphics, Hotmask gives precise control of graphic placement on to the garment to ensure exact registration is maintained.

For best results Hotmask should be applied to the printed or weeded film with a squeegee. The liner of the textile media is removed and then the graphic is applied to the garment. Because the Hotmask is facing the top plate of the heat press, it protects the heat activated material and prevents discolouration and distortion during the transfer process.

The polyester film resists temperatures of 166 degrees C for 60 seconds and Hotmask is re-useable for up to four applications.

Find out more by visiting the website www.rtape.be or telephone 07887 612735.

  • Step 1: on a flat surface, apply Hotmask to the printed media with a squeegee. Turn over the graphic and remove the liner from the printed media.
  • Step 2: apply the graphic on to the garment, ensuring that the fabric is smooth and free of creases or folds.
  • Step 3: press the graphic using a heat press, making sure the correct temperature and pressure settings are used for the material.
  • Step 4: once the printed graphic has been fused on to the garment, remove the Hotmask.
Read more...

More Hotmask products for heat transfer applications

Hotmask being applied to the printed media Applying the graphic on to the garment, ensuring that the fabric is smooth and free of creases or folds. Pressing the graphic using a heat press Removing the Hotmask.

R Tape Europe has extended its range of Hotmask products with the full series now available.

Hotmask are 75 micron PET application and protection tapes used for heat transfer applications on textiles. They have a removable heat resistant modified acrylic adhesive that's specially formulated for heat transfer without leaving adhesive residue after transfer.

Both self-wound and linered versions are available and there's a choice of three different tack levels to suit the different properties of various textile transfer materials. For example, there's a high tack option for flock films and low and medium tack options for polyurethanes and vinyls.

When used as an aid for the alignment of text and printed graphics, Hotmask gives precise control of graphic placement on to the garment to ensure exact registration is maintained.

For best results Hotmask should be applied to the printed or weeded film with a squeegee. The liner of the textile media is removed and then the graphic is applied to the garment. Because the Hotmask is facing the top plate of the heat press, it protects the heat activated material and prevents discolouration and distortion during the transfer process.

The polyester film resists temperatures of 166 degrees C for 60 seconds and Hotmask is re-useable for up to four applications.

Find out more by visiting the website www.rtape.be or telephone 07887 612735.

  • Step 1: on a flat surface, apply Hotmask to the printed media with a squeegee. Turn over the graphic and remove the liner from the printed media.
  • Step 2: apply the graphic on to the garment, ensuring that the fabric is smooth and free of creases or folds.
  • Step 3: press the graphic using a heat press, making sure the correct temperature and pressure settings are used for the material.
  • Step 4: once the printed graphic has been fused on to the garment, remove the Hotmask.
Read more...

More Hotmask products for heat transfer applications

Hotmask being applied to the printed media Applying the graphic on to the garment, ensuring that the fabric is smooth and free of creases or folds. Pressing the graphic using a heat press Removing the Hotmask.

R Tape Europe has extended its range of Hotmask products with the full series now available.

Hotmask are 75 micron PET application and protection tapes used for heat transfer applications on textiles. They have a removable heat resistant modified acrylic adhesive that's specially formulated for heat transfer without leaving adhesive residue after transfer.

Both self-wound and linered versions are available and there's a choice of three different tack levels to suit the different properties of various textile transfer materials. For example, there's a high tack option for flock films and low and medium tack options for polyurethanes and vinyls.

When used as an aid for the alignment of text and printed graphics, Hotmask gives precise control of graphic placement on to the garment to ensure exact registration is maintained.

For best results Hotmask should be applied to the printed or weeded film with a squeegee. The liner of the textile media is removed and then the graphic is applied to the garment. Because the Hotmask is facing the top plate of the heat press, it protects the heat activated material and prevents discolouration and distortion during the transfer process.

The polyester film resists temperatures of 166 degrees C for 60 seconds and Hotmask is re-useable for up to four applications.

Find out more by visiting the website www.rtape.be or telephone 07887 612735.

  • Step 1: on a flat surface, apply Hotmask to the printed media with a squeegee. Turn over the graphic and remove the liner from the printed media.
  • Step 2: apply the graphic on to the garment, ensuring that the fabric is smooth and free of creases or folds.
  • Step 3: press the graphic using a heat press, making sure the correct temperature and pressure settings are used for the material.
  • Step 4: once the printed graphic has been fused on to the garment, remove the Hotmask.
Read more...

Scotland - Family run Lows is a top supplier of industrial textiles

Machinery at Lows Banner for Discovery Point Historic ship exhibition Lows supplies customers across the UK with a large stock of industrial textiles.
From its origins back in 1986 Lows has grown to be possibly the largest supplier of industrial textiles in the UK. With a turnover in the region of £10 million per annum the company supplies markets as diverse as transport, marquee/ structure, inkjet/ screen printing, marine, sports/ leisure and horticultural. Many products are also produced to customers' own specification requirements.

One of Lows' biggest growing markets over the last 10 years has been its banner/ signage products for screen and inkjet printing and fabrics for the application of vinyl graphics. The company is possibly best known for its supply of sidecurtain fabrics for trucks. More than 60 colours are held as standard, along with its specially formulated side-curtain fabric for inkjet printing that has been taken up by many large chains to advertise with photographic quality on trailers.

Lows of Dundee Ltd is a family run business operating from office headquarters in Dundee, Scotland. Lows has maintained its position as a market leader by holding more than £1 million worth of fabrics in its 32,000 sq ft warehouse facility located in Burnley, Lancashire. This enables the whole of the UK to be efficiently served with the entire range.

Scott Sutherland, General Sales Manager, states "We like to think of Lows of Dundee as the supermarket of the industrial textile world and constantly strive to supply customers with the latest technologies and products."

He also puts down the company's success down to team effort by all personnel in supplying a professional service and it also helps dealing with many diverse markets where when one market is particularly quieter the others will hopefully compensate.

Contact details for Lows of Dundee - www.lowsofdundee.co.uk or tel. 01382 229251.

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