Metamark consumables added to 'growing' Xpres product range

Digital transfer specialists, Xpres, have revealed more details about their expansion into the sign market with news of a strategic partnership with Metamark, the UK's leading manufacturer of digital media and sign vinyl.

The agreement will see Xpres stock a diverse range of Metamark consumables and marks the latest step in their quest to become a 'true one-stop supplier for the visual communications industry'.

"We're seeing a growing number of customers who are diversifying the range of services they offer in an effort to gain more business. More sign makers are now supplying decorated apparel and sublimation giftware and similarly, there are established garment decorators that are also offering signage services," says Xpres Executive Director, Luke Clayton. "We're committed to developing and extending our product range to cater for this customer profile and we're absolutely delighted to now have Metamark products as an integral part of our offer. Metamark's outstanding reputation for quality and the depth of their product range is something that we know our customers will fully appreciate and value."

"We believe the way Xpres treat their customers and the solution they aim to offer is a perfect reflection of our business here at Metamark. We aim to grow our business significantly moving forward and the strategic partnership with Xpres will allow us to achieve our combined goals," says Paul French, CEO, Metamark.

News of the Metamark tie-up follows the recent announcement that Xpres have become an authorised Mimaki reseller. They have also further strengthened their long-standing relationship with Roland and are stocking an extended range of options including the full range of Eco-Sol machines and vinyl cutters. All of this hardware, together with Metamark consumables is now available for demonstration in the company's 'Inspiration Suite' facility.

www.xpres.co.uk

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Find a niche and exploit it - etch effect films from Metamark

A signmaking business, or any other for that matter, would mark itself as unusual if sales growth were not on its agenda. Growth of course usually involves attracting more work and this key concern represents one of the biggest challenges which small businesses face.

Growth can come from many sources, some easier to get at than others, some attractive, some not so. One thing is for sure though, according to the materials company, Metamark, signmakers today are lacking neither the tools, nor the materials needed to exploit or develop the available opportunities.

An emerging application that produces novel window graphics is enabled by Metamark's etch effect films. These films can be cut and applied, just like coloured vinyl, and they produce a very convincing effect that looks like acid or abrasive-blasted etching when applied to glass surfaces. Metamark's etch effect films can also be printed and the effect this accomplishes is subtle, very attractive and fresh.

tulip window etching

Promoting something fresh and novel is a much easier job than trying to muscle out someone supplying a more established product.

But how to do it?

Metamark says that it is a big advocate of print-based promotions these days. Metamark has a point. The days when the letterbox opened and a torrent of so-called junk mail poured in would appear to be behind us. Today, the focus is squarely on your in-box and if something physical turns up on the doorstep, it's more likely to be read.

A simple leaflet focussed on a single application, is well within the mean of most signmakers to produce, and its printing isn't expensive even in low volume.

Distributing the leaflet could involve little more than a stroll along the high street or a drive around local industrial estates.

Follow up action may be a little more involved and could be a telephone based activity or, better yet, managed in person. Ideally, a personal visit to discuss the possible provision of next-generation window graphics would be undertaken in the company of some samples produced for the very exercise.

Metamark says that it will happily send free-of-charge samples to any company requesting them for the production of promotional material. Metamark will also supply professionally written advertising copy for the same purpose, again free-of-charge upon request.

In pioneering the application of a novel medium, much of the effort applied is missionary- like. New markets don't just spring up out of the ground, they have to be tended and developed. It's not likely that target customers will have seen the type of printed window graphics described above before, and they may need convincing that it will work for them. The rewards though, can be impressive.

Selling printed etch effect graphics into an emerging market is best approached along lines that establishes the medium as representing an improvement on what's gone before. Etch effects are popular, and well understood. The application of print though, enables the basic effect to travel and it suddenly becomes suitable for wider application in venues where it enhances ambience in a unique way.

For more information please call 01483 571111 or visit www.metamark.co.uk

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Profit from banners

Banner offering a free brake inspectionMetamark banner promoting a Golf ClubMetamark banner in a shopping precinct.

Metamark introduces some attractive concepts in equally attractively priced banner materials - quality and consistency are just two…

Digitally printable banner materials with an attractive price tag tend to be highly variable in terms of quality and produce results that are, only occasionally, very good. The rest of the time, quality is known to disappoint as printed results fall short of expectations, or flaws in the fabric of the material itself make themselves known and obvious.

According to Metamark, its latest MD-FL banner series takes the suspect elements out of the banner materials equation and introduces premium features and performance to a materials market segment that's arguably better known for being led by low price - but where theres a price to be paid. Metamark says it has changed that.

The newly formulated materials are part of Metamark's MD-Class digital materials portfolio and are said to offer broad spectrum compatibility with modern digital ink species including Solvent, Eco-Solvent, UV and Latex. There's a material in the range that covers every ink option.

The materials' print side is reported to present a clean, ink-receptive surface with no manufacturing process-related aberrations to impact the printed result, and a uniform white that doesn't vary markedly either within the roll or across batches.

A variety of weights are available to suit a range of application demands whether indoors or out. The structural integrity is said to be class-leading by Metamark, with high quality scrims forming the support within the material's plastic composition.

The materials can be easily cut, respond well to welding, taping and the provision of eyelets. In use, the finished articles produced using the MD-FL series hang well and endure outdoor conditions that would see others cracking or yellowing. Metamark also offers a range of finishing products to make the production job that bit easier still.

The proof of course is in the printing and it is here, according to Metamark that the MD-FL Series' credentials really prove themselves. Metamark reports that the materials' ink holding characteristics produce results with orders of resolution that are typically not associated with digitally printed banners. With such high quality and consistency available in a material that's priced so competitively, Metamark thinks that applications are likely to be expanded.

In terms of "getting a share of the air," nothing works as well as a generously sized banner. Producing large graphics using MD-FL banner materials means that applications beyond the traditional can be considered for such materials and that they can serve a need where scale and the fragile nature of some substrates for quality print might have put a stop to a project before it even gets out of the block.

Metamark is convinced that anyone with experience operating a modern inkjet printer will immediately see the benefits the reformulated MD-FL series delivers. To help prove its point, Metamark will send a sample roll to anyone wishing to test its claims, free of charge.

The days when the application spectrum for banners was confined to short-term promotion, the tatters of which are still sometimes seen hanging limply from chain-link fences and the ends of buildings, are now over. Despite the price range that banners typically occupy, they can make a very big, high quality impact too.

Unlike other digital materials that require some kind of support or surface to mount them upon, quality banner materials like Metamark's have sufficient strength and integrity to hang freely suspended. Now, that high quality digital print can be readily resolved by such materials, they are capable of creating new applications for such print, extending the reach of POS outside a store for example.

 Durability is now a factor in banner material design and formulation too. Banners promoting seasonal events can be used, carefully rolled, stored and used again. More stable material formulation means more stable materials, materials that don't yellow or crack, materials capable of displaying photo quality print on a large scale anywhere it's needed.

If it has been a while since you visited banners as part of your output portfolio, take a look at what the latest materials from Metamark could offer you.

To claim your sample roll, contact This email address is being protected from spambots. You need JavaScript enabled to view it. and mention Sign Update in your mail. Metamark will send your sample the day you order it.

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Metamark offer new MD-PP150 poster paper free

Metamark PP150 poster paper on display

Materials company, Metamark has announced that it is offering customers a free sample of its latest MD-PP150 poster paper.

According to Metamark, the new material delivers all the pop and vibrancy that fans of MD-Class media have come to expect of Metamark's MD products, and is said to be fast drying and scuff resistant too.

The matte finish is a crisp, polar white colour, delivering those poppy, slightly larger than life colours advertisers tend to favour.

The product is compatible with all solvent, UV, Eco-Solvent and Latex ink species and is recommended particularly for indoor advertising and POS display applications.

Despite its relatively light weight, Metamark MD-PP150 is also said to be impressively opaque so reducing the tendency for graphics to show through or for colour to wash out in bright lighting.

Contact This email address is being protected from spambots. You need JavaScript enabled to view it. and your sample will be on its way the day you request it.

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Vehicle Graphics- Life beyond liveries

Beginnings

 

Though it's difficult to pinpoint with absolute certainty where and precisely when it happened, whoever it was who first applied self-adhesive lettering or graphics to a vehicle would be fully justified in claiming that he or she had sparked a revolution. Until the advent of cut and applied graphics, the vehicle livery and graphics medium was, at one and the same time, propelled and confined by the creative and commercial potential that lay in the hands of signwriters.

Today, vehicle livery and graphics define a substantial market sector for sign and graphic producers to exploit. It's a sector that now has tendrils extending deep into further specialisations within new skill sets such as wrapping, or in application specific areas such as customisation and decorative markings. With the right skills, and the right technologies and materials, the sector can be among the most profitable of all the graphics markets, and it seems to thrive in whatever the strength of the economic headwind.

The creative potential embodied in a process that can deposit durable, highly conformable colour upon a microns-thin material which can then be coerced over every inch of a vehicle's body work is inestimable. The value of the output this process produces towers above other forms of output produced using the same materials and technology and it is always in demand.

t0911com - Openreach Stewart Signs Why choose Livery?

General sentiment in marketing says that goods and services, "things" if you will, are worth what people are willing to pay for them. The worth of vehicle graphics therefore is driven by the value of the impressions they create in advertising, or the extent to which someone feels that applied graphics benefits the object of grand desire, an exotic car for example. Clearly, vehicle graphics' production and supply, is more than just a costs-plus exercise. Also, the market is by no means confined to advertising and branding applications.

The Materials Company, Metamark, is responsible for designing, manufacturing and supplying the SignVinyl, Digital Media and Speciality Materials that underpin much of the creative potential that makes the vehicle graphics market such an attractive one. Metamark believes that, material technology advances, combined with application extending developments made possible by emerging hardware, are responsible for growing the market. The company has a point.

All it takes is an opinion leader to adopt something new in vehicle graphics, and the strength and pace of the market moving to adopt it too is surprising. A good example of this is applied finishes, simulated Carbon Fibre being a recent and notable case.

Carbon Fibre and other materials

Carbon Fibre, the real thing, is seen as an 'exotic material' that's used in high performance vehicles because it can be moulded to practically any shape, it's incredibly strong, and it's so light it's like holding an otherworldly ghost of some other material in the hand. All of these exotic credentials converge to one point - Carbon Fibre isn't cheap, then rapidly diverging to another - it's not widely available either.

Metamark was in the vanguard of companies introducing to the market a cosmetic applied Carbon Fibre material. Known to those who use it as Metamark MM-CF4, the film comprises a multi-layered construction featuring a highly textured facefilm that looks and even feels, for the entire world, just like the real Carbon Fibre it aims to simulate. The material is highly conformable and so is used to wrap anything from small components to whole vehicles. The effect it achieves is head-turning; the profit potential makes it worth getting to know.

Hampshire based Spectral Design has used the material to great effect on behalf of many of its clients. The company has used it to wrap bonnets and roofs and even undertaken interior detailing with the material on car dashboards and trim.

Metamark MM-CF4 material has become so popular that Metamark has introduced both MM-CF3 and MM-CF2 variants on the theme, one being a lower cost product and the other featuring a metallised carbon finish.

Applying textured and cosmetic films to vehicles involves substantially the same skill-set and employs the same hardware used in the production of cut and applied vehicle graphics. According to Metamark, buying patterns suggest that producers are offering textured and speciality applications as a condiment for the main event - printed vehicle graphics.

Wrapping vehicles in digitally printed media has often been characterised as a signmaker's greatest challenge. There's no doubt at all that there is a skill-set needed to do an accomplished job of wrapping a vehicle, but, says Metamark, it can be learned, and some materials are more cooperative than others in that process and in commercial terms.

"A lot of the materials sold for digital printing and wrapping today owe more to legacy methods of production than they do to today's digital means," say the experts at Metamark.

Vinyl that just happens to accept print doesn't necessarily deserve digital credentials. Material that's only marginally suited to digital printing may not perform at all well when it has to answer the demands of an extreme application like wrapping. That can make the already difficult job of applying material even more demanding and have a negative bearing on the durability of the finished job too.

Spectral Metamark Carbon Fibre

Flagship media

Among Metamark's flagship digital media is its well known MD5 self-adhesive vinyl. This product is evidently chosen and specified by printers and brands around the world and apparently distinguishes itself from other media in some key areas that benefit the production of vehicle graphics.

MD5 is what's termed a reference quality material. It's often used by, for example, printer manufacturers seeking to validate or test hardware performance. Crucially, Metamark MD5 has by any standards what most people agree is a huge appetite for ink. Because of this, it can fully liberate the printer hardware's colour production potential, or "gamut" and so deliver graphics with the vibrant colour and "pop" favoured by advertisers and by graphics specialists.

In use, MD5 is a very compliant material for vehicle graphics and, says Metamark, was designed to deliver benefits at every phase of an applied vehicle graphic's life. During printing, it delivers better quality. During application it's easier to handle because of its novel, Apex adhesive that builds to a powerful application bond but is easy to reposition when being applied. In service, the graphics retains colour and potency. When the graphic's end-of-life is reached, MD5 removes cleanly without a trace so saving time and considerable sums of money that would otherwise be spent on clean-up.

Vehicle wrapping presents many application challenges but one of the most persistent has been eradicated thanks to the advent of Metamark's MetaScape adhesive system. With a Metamark MD5 face-film and the new MetaScape adhesive backing it up, new MD5-A doesn't give trapped air a chance.

Metamark's advances in materials technology have demonstrated their worth in many high profile campaigns. Raccoon Digital in Edenbridge produced a notable livery for Foxtons using Metamark MD5 which was screen printed with customised inks because no solid colour was available and digital print couldn't reach it either due to technical limitations of the process. The custom coloured and printed vinyl was then applied to the cars' panel work and the result is advertising taken to a high art. Over three hundred vehicles were wrapped.

Thanks to low origination costs, digital print is the primary process used by most producers for most of the application livery work that rolls in the door. Three hundred strong vehicle fleets don't come along every day and most companies exploring the market will often be working with single vehicles.

D-Signs recently demonstrated how accessible and powerful the wrapping medium is by taking a single vehicle and wrapping it singlehanded using Metamark MD7. The vehicle was used by the Race To Recovery team, as seen on the BBC's Top Gear.

In design terms, the application of print to vehicles has no practical limit. Anything a designer can imagine can easily be realised. The other side of the coin is that anything that "anyone" can imagine can be realised too and this means work is highly variable. Good design commands a premium and expert application is judged in the quality stakes.

Printed and applied vehicle liveries are very often used for short term work such as promotions and advertising. Advertising seasons are often less than ninety days and this demands clean removal. Metamark says that this was a key consideration when it was developing the MetaScape and Apex adhesive systems. Wraps may enjoy their celebrity and there is no doubt, they can look stunning, but cut and applied graphics and printed component based livery and markings are still the most popular ways of producing vehicle graphics.

So-called dyed-in-the-mass or solid coloured materials are the staple ingredient in many liveries and graphics packages despite the advent of digital apparently heralding an end to their use. Metamark tells us, that, in its case at least the future of cut vinyl looks secure and that sales are strong in the category.

Metamark M7 is where signs and graphics producers turn when looking for potent self coloured materials that cut easily, weed reliably and apply with little effort in producing vehicle graphics. These materials trace their use to the legacy markets that pre-date digital but, in the right hands, they're being used to produce leading edge graphics that are very much a product of contemporary thinking.

Cycle sport has been in the news a lot lately and thanks to its work with Metamark M7 Vinyl, S and S Signs and Graphics has given Sigma Sport's vehicles an elevated profile among the sport's colourful entourage.

Familiarity with the medium suggests that a total, digital wrap is responsible for the crisp design's outcome, but the job is in fact a detail wrap with the red components being cut and applied, just like the rest of the livery's detailing. The job is an exemplar of technique with the Metamark M7 performing a job that would have once been the reserve of paint and today would really exercise the most experienced digital practitioners.

With a market as attractive as vehicle graphics, the temptation is to be driven to specialisation. On the other hand though, substantially the same skills and minor variation in material specification mean that even a modestly equipped company can participate in producing lucrative work across a whole spread of graphic applications with the only thing they may have in common being that, somewhere under all the high tech materials, is a vehicle you wouldn't otherwise look at twice.

Try before you fly, is Metamark's advice where vehicle graphics production is concerned. The company is offering Sign Update readers free sample rolls of any of its Digital Media, SignVinyl or Speciality Materials to evaluate. Samples ship the day they're requested from This email address is being protected from spambots. You need JavaScript enabled to view it..

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Metamark launches new WallTex Photo-mural media

Digital print finds a home and discovers new applications in so many places these days that it's evident that its potential is far from fully exploited or discovered. New materials and technologies introduce more producers to the possibility of yet more profitable new applications and so, the popularity of the medium grows.

Among Metamark's latest introduction to its MD-Class digital media portfolio, is MD-TX or, WallTex as it's also known. WallTex promises MD-Class imaging quality, easy application, and yet more profitable new applications for printers and producers to explore.Metamark's WallTex used in interior wall coverings

WallTex is a printable wall covering. It holds image detail and resolves an impressive gamut thanks to its ink handling characteristics. The material is 100% polyester based and features an adhesive that makes its application, and its removal, clean and easy. According to Metamark, the new material will find uses anywhere that there's a need to introduce ambience or a measure of impact. Metamark also suggests that WallTex will find a home in domestic situations where photo-murals are becoming popular.

Supplied on a liner, WallTex can be cut using the same tools used for vinyl. Abstract shaped output and other novel approaches to mural application are challenged more by imagination than practical considerations. Metamark says it is making sample rolls of the new material available to users of solvent and eco-solvent printers who'd like to try fabric-based photo-mural applications for themselves.

Samples are available for same day despatch by visiting www.metamark.co.uk calling 0845 345 5645 or contacting This email address is being protected from spambots. You need JavaScript enabled to view it.

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Easier application for Meta-mark's new MetaScape Frost

Etch effect films create the same attrametamark metascape frost glassctive and enduring effect in glazing as mechanical or chemical etching, but without the expense and disruption involved in using either of these traditionally expensive and highly skills-based glass decoration methods.

Cut, weeded and applied just like everyday self-adhesive vinyl, etch effects work well whether for creating ambience, privacy or for decorative applications. This versatility ensures a wide market space for applied etch effects - anything from retail to domestic is attainable. Now, thanks to Metamark’s new MetaScape Frost, etch effects are even easier to achieve.

MetaScape frost features Metamark’s new MetaScape adhesive system. This novel system provides air with an escape route from under the cut graphic during its application. Because air can get out, far less time is spent chasing stubborn entrapments with a squeegee, and application is therefore far faster. According to Metamark, the new material will be particularly attractive to anyone applying large expanses of etch effect films as well as those applying cut detail. Metamark also notes that the face-film used for the new product is capable of accepting printed images for those who’d like to add a blush of colour or detail to their applications.

To obtain your sample, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or find further information by visiting www.metamark.co.uk

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Territory Sales Manager - South East

Items previously displayed or to be displayed in Sign Update Magazine

Issue 134 - Feb/Mar 2012

Territory Sales Manager Metamark Logo

Metamark is a leading international media and materials brand with an impressive portfolio of products. Metamark's products are chosen and specified by sign and graphics producers, and by leading brands worldwide. Metamark is growing as it introduces new technologies, attracts new customers and develops its markets.

Metamark now seeks to employ a UK based Territory Sales Manager to manage and grow its business in North East London and the South East of England.

It's a career defining opportunity.

We're looking for someone with a particular mix of talents to join our field-based team. Someone with highly developed interpersonal skills and the motivation to get things done. Someone who understands the significance of quality, service-led business ethics, and value. Someone with the experience to hit the ground running and develop the potential of Metamark's brand and products in a key territory.

Someone like you?

Metamark offers a comprehensive package including a company car, pension and other benefits.

Apply via letter or email enclosing your CV.

This email address is being protected from spambots. You need JavaScript enabled to view it.

www.metamark.co.uk

Metamark UK Ltd Luneside, New Quay Road, Lancaster LA1 5QP

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Continuing performance assured with Metamark

Extensive laboratory testing being undertaken during the development of Apex. Metamark Apex being put on the side of a black cab. Apex Assured Logo
Adhesive is probably the last thing on your mind when you're selecting media and materials but it's all that stands between a successful job and its failure.

Perhaps understandably, materials' adhesives don't get discussed much and are rather taken for granted. The Materials Company, Metamark, however has, as a planned component of its continuous innovation and product improvement strategy, introduced a range of novel developments in the field which are said to have resulted in materials which not only do more, but do it more reliably. The materials are much easier to work with and genuinely boost productivity and save money. Metamark calls the new adhesive system that underpins these advances, Metamark Apex.

Metamark's media and materials have always demonstrated a useful degree of tolerance to repositioning, but the Apex system apparently widens the performance envelope even further. The initial bond is man enough to fully deliver the degree of primary adhesion needed, but it's a bond with a noticeably different quality. It allows the product to be removed without introducing excessive elongation into the face film, and then be repositioned with a degree of tack that's unchanged by the repositioning experience and which builds to a class-leading ultimate bond across a range of substrate types.

The accomplishment of controlled adhesion that characterises the Apex development was won via some landmark developments in adhesives chemistry. A fully cross-linked single component formulation forms the product's DNA, and produces benefits beyond class-leading repositioning ability. A raft of testing backs up the development.

Quantitive improvements also characterise Metamark's Apex advance. In taking a representative profile of application surfaces from the truly inert, via automotive topcoats, and into the sphere of a-polar or low energy articles, Metamark's Apex system produces measurable adhesion improvements on them all. The returns are obviously bigger on some surfaces than others, low-energy plastics being among the smaller, but automotive top-coats are among the most improved.

Another need that's well documented in Metamark's Apex development plan is concerned with removal of the applied graphic. Cohesion is as critical as adhesion.

An increasing percentage of digital output in particular, is destined for promoting something during a short-lived advertising season so it must remove easily, without a trace, leaving a clean surface for the follow-on campaign. Apex puts ticks in these boxes too, says Metamark. The product removes entirely, that means the face film and adhesive remove as one, leaving just a clean, application-ready surface.

It sounds as though Metamark has put everything it knows into Apex but the company also has a word or two concerned with what it left out. The evolved chemistry that is Apex exists minus certain co-solvents that are now replaced with more environmentally responsible components. Even the IBC one-tonne containers used to move the adhesive from storage to the coater head are reused says Metamark.

Apex will be introduced on a rolling basis and may already be on a roll of Metamark material on your shelves. Most Metamark products are destined to feature the new adhesive.

For further information visit www.metamark.co.uk

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Metamark responds to customer demand for roll-up banner stand

Metamark's roll-up banner standIn response to customer demand, the materials company, Metamark, has introduced a range of competitively priced roll-up banner stands.

Since their introduction, Metamark's MD-Class roll-up banner materials, MD-RU160 and MD-RU170, have attracted a loyal and enthusiastic following who appreciate the products' ease of handling and superb print quality. When taking orders for the materials, Metamark was repeatedly asked by its customers why it couldn't supply the roll-up banner stand to go with the them.

With its usual eye on service, quality and value, Metamark has now added a range of attractive, competitively priced roll-up banner stands to its product range and, like everything Metamark sells, the stands are on the shelves and ready to dispatch.

Three stands are currently offered. The DS300 a high quality mid priced Roller Banner Stand. It accommodates an easily changeable graphic with its snap top rail and Velcro graphic attachment, it has a high quality anodised finish, and single twist out foot. The finished graphic size is 800mm x 2000mm.

The DS-200 banner stand offers cost effective performance and rapid set-up. The finished graphic size for this stand is 2000mm by 800mm.

Completing the range is the DS-400, a premium quality, solidly weighted stand with an attractive, anodised base and a fully adjustable telescopic pole. Finished graphic size for the DS-400 is 2000mm by 800mm.

All the stands include a carrying case and Metamark reports that the products are simple to operate both for the end user and for the signmaker installing the graphic. The units are well constructed, assuring the end-user of long-term mechanical reliability and top quality presentation of the loaded graphic.

Banners have always represented a great value means of getting a promotional message across and now that digital imaging simplifies their production and helps producers contain costs, the more venues they can reach the better. What better way to expand the opportunity than to offer a truly portable banner solution to your customers. It's easy, when you shop at Metamark.

Further information can be obtained by visiting the website www.metamark.co.uk

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