Soyang Europe will exhibit alongside its Chinese counterpart, Soyang Technologies, to showcase its core product range as well as a focus on its revolutionary printable flooring; G-Floor, at FESPA in May.
Soyang’s large product portfolio has given rise to helping wide and grand format printers keep ‘Every Surface Covered’. And part of its time at FESPA will be showing visitors its 'substantial' array of printable media, such as its textile products, SoFlat non-curling banner material and SoFlex frontlit PVC banner. Alongside this, Soyang Europe will position its printable flooring materials, including the acclaimed and popular G-Floor, as its focal point for the show.
“The UK market has rapidly embraced G-Floor and the exposure we’ve had over the last 12 months has raised the awareness of this highly creative and innovative product,” says Soyang Europe’s managing director, Mark Mashiter.
“FESPA is a very important show for us, giving us the chance to acquaint the European market with clever materials like G-Floor that will add revenue streams to businesses and allow delivery of highly creative projects, such as exhibition and retail floor graphics.”
Printable on grand format LED UV machines, G-Floor offers a unique solution that, Mark says, has led to valuable contracts being won by their print-providing customers. “G-Floor is a serious, value adding substrate,” he says.
“Not only can printers achieve a high margin, but offering fitting services adds to the revenue potential too. We’re seeing high profile brands adopting printed G-Floor for use in their public spaces because of its versatility, longevity and the fact it can be installed with so little disruption.”