Danny Schneider, Director of Business Development for Vista System International, looks as several factors that may assist in the evaluation process of choosing the sign that’s right for your customer.
Whichever solution you choose, make sure the return on investment is positive. Danny advises to try and forecast the following: how long will your customer be using the sign for, how many times will your customer want to replace the contents of the sign, and how will your sign hold up when taking into account the expected traffic volume in your customer's establishment.
Vista International provides ideas, samples, tips, tools and ‘how to’ videos on its website to help sign professionals select the correct solutions.
Is the customer looking for a temporary freestanding banner display just for a few days prior to an event? Is he looking for a changeable sign to display updated promotions daily? Is he directing visitors through a lobby and to a convention centre? A freestanding sign must be designed to withstand the expected traffic volume, taking into account issues such as accidental bumps with shopping trolleys and the wandering hands of children, compelled to touch.
The key behind freestanding signs is the ability to transport them swiftly and with minimum effort. However, this advantage also has a downside, seeing as how by bolting down the sign you gain durability but portability decreases or even becomes non-existent. If you expect to have to move the sign often and therefore can't bolt it down, simply look for a solution that is freestanding and sturdy (a wide base is always a good point to start with); if you have a location where you expect to have to move the sign every once in a while consider attachable/detachable solutions offered by different sign frame manufacturers; If you don't need to move it and are concerned about durability, bolt it down.
What will the sign will be used for? Is it a sign for displaying regularly updated information or a one intended to serve its purpose "as is"?
A sign can fulfil its purpose, be durable and portable and still look unappealing. Help your costumers communicate their message by choosing the correct text, fonts, graphics, pictures and special effects. Also the correct size, as too many people underestimate the size needed for their sign, and the right colours to make their message stand out and match the surroundings.
This is a combination of one's budget and the above factors (durabilty, portability, purpose and appearance). Part of a sign professional’s job is to offer alternative sign solutions to match a customer's requirements.
Find a system you like
Information collected based on the factors above will help locate a solution provider that will give your customers with a memorable, high quality sign that conveys their sales message, identify their business, or direct traffic to and throughout a location.
It’s wise to invest time and research in shopping around when choosing a system, as switching systems too often can waste time and money spent on training, planning, and correction of errors.
Other factors that can help choose the system include free or discounted samples, design, quality of materials, simplicity, wide range of sizes, Braille/ADA compatibility, service and support, price. Last but not least, choose a system that you like and believe in, as this will show when you’re selling it to your customers.